“I had opportunities all over the country, but staying home and representing New Jersey at Rutgers meant everything to me. With R NIL, student-athletes have the support to grow their brand and prepare for what comes next.”
-Dylan Harper
We partner with brands that want to reach the Rutgers University audiences, create culture-defining moments through Student-Athletes, and propel your business forward.
We connect brands with the right athletes, delivering authentic engagement and measurable impact in the nation’s No. 1 media market, providing unmatched visibility and access to influential brands and audiences.
Scarlet Knight Enterprises is the exclusive platform connecting brands to the full scale, reach, and influence of Rutgers Athletics.
Partnering with leading brands to deliver impactful and integrated marketing solutions across the Rutgers Athletics platform.
Showcasing how leading brands activate, engage, and win through partnerships with Rutgers Athletics.
“As a Rutgers alum, I’m grateful for the support from SKE’s marketing team in helping me understand and build my personal brand. Their guidance around NIL, storytelling, and partnerships gave me tools I’ll use long after my playing career.”
-Casey Murphy
“Our partnership with Rutgers has exceeded every expectation—advancing SHI’s brand, delivering meaningful customer engagement, and creating authentic connections with students and student‑athletes who share our core values and represent our company at the highest level through the identification and execution of Name, Image, and Likeness (NIL) engagements.”
“The SAMCO team has been the true meaning of a partnership for our group at GGL Injury Lawyers. Their willingness to ensure all of our marketing assets are tailored to our needs with a blend of branding, digital engagement, and community activation is second to none.”
-Cullen Millsap
